WellLink Earns National Recognition as Organization Expands Its Reach
WellLink’s “We Are WellLink” brand launch video has earned a Silver Telly Award, adding national recognition for the brand as the organization expands its role across the healthcare continuum.
The 2026 Telly Award, presented in the General Branding category, recognizes the creative work behind the launch of the WellLink brand, which was developed in partnership with Innis Maggiore. The award follows a Web Excellence Award recognizing WellLink's new website and brand experience, also developed with Innis Maggiore.
Together, the honors reflect a transformation that extends well beyond a new name or visual identity.
“This recognition is really about what WellLink represents and where we are going,” said WellLink President & CEO Brian G. Lane. “We are building something much broader than a traditional healthcare association. We are creating a network that connects organizations, people, purchasing power, innovation and strategic resources across the healthcare continuum and, increasingly, across the country.”
The WellLink transformation brings together the organization's longstanding healthcare association, group purchasing, innovation and strategic capabilities under a unified brand designed to create greater value for members and partners.
Recognition Reflects a Larger Transformation
The Telly Award is the latest recognition accompanying WellLink's evolution.
In 2026, WellLink also has been recognized with numerous employer awards, including as the 11th Best Place to Work in Ohio by Crain’s Cleveland Business, reinforcing the organization's focus on culture and people as it undergoes significant organizational growth and expansion.
The recognition comes as WellLink continues to broaden its reach and capabilities, building on more than a century of healthcare leadership in Northeast Ohio.
“The awards are meaningful because they recognize different dimensions of the same organization,” Lane said. “The Telly recognizes our ability to tell our story. The Web Excellence Award recognizes how we present that story digitally. And our workplace recognition speaks to our culture and our people. Together, they demonstrate that the transformation occurring at WellLink is both strategic and real.”
Expanding WellLink’s Reach and Impact
Founded on more than a century of healthcare leadership in Northeast Ohio, WellLink is expanding beyond its traditional association model to serve a broader range of healthcare organizations and partners.
The organization's growth includes the continued expansion of WellLink Group Purchasing, the development of WellLink Innovations, new strategic partnerships, expansion across the continuum of care, and opportunities to bring WellLink's capabilities to organizations beyond its traditional geographic footprint.
That evolution is reflected in the new brand.
“WellLink is intentionally designed to be bigger than any one service, geography or segment of healthcare,” said Lane. “Our future is about connecting acute care, non-acute care, community organizations, businesses, technology, innovation and purchasing in ways that create measurable value. The brand gives us the platform to do that.”
The organization is also pursuing opportunities to expand its national reach through strategic partnerships, enterprise relationships, emerging solutions and continued development of its group purchasing and association membership platforms.
For WellLink, the awards are a marker of progress as the organization looks toward its next phase of growth.
“Our goal is to build an organization that matters more to healthcare organizations tomorrow than it did yesterday,” said Lane. “The recognition is encouraging because it tells us that people are seeing the transformation, but the real work is what comes next.”
WellLink expects its next phase of development to include continued expansion of its national presence, deeper engagement across the healthcare continuum, new strategic partnerships, investment in innovation and technology, and continued growth of the organization's group purchasing and association membership.
“We are building WellLink for the next generation of healthcare,” Lane said. “That means thinking differently about what an association can be, what a GPO can become, and how organizations can collaborate to create greater value. The brand is new, but the ambition is much bigger.”
About the Telly Awards
Founded in 1979, the Telly Awards honor excellence in television and video across all screens. The 2026 competition attracted more than 13,000 entries from across six continents and all 50 states. Winners are selected by the Telly Awards Judging Council, consisting of more than 250 leaders from television, production companies, global agencies and other organizations in the video industry.
