WellLink Acquires Cleveland Marketing and Communications Agency Falls & Co.
Two longstanding Cleveland organizations are joining forces to pursue new opportunities for growth. WellLink, a nationwide network serving healthcare, business and public sector organizations, has acquired Falls & Co., an integrated marketing and communications agency. The combination brings together WellLink’s broad reach and relationships with Falls & Co.’s creative, public relations and strategic expertise.
“We have been very intentional about pursuing opportunities that strengthen WellLink and position us for long-term success,” said Brian Lane, president and CEO of WellLink. “Falls & Co. has spent 37 years building an outstanding agency, earning the trust of its clients and establishing a reputation for strategic thinking and creative excellence. We see tremendous value in what the Falls team has accomplished, and we want to build on that success while creating new opportunities for both organizations.”
The acquisition advances WellLink’s multiyear strategy to diversify its business portfolio and expand its national presence through membership growth, strategic investments, acquisitions and affiliations. Recent milestones include the 2025 acquisition of Fairway Group Purchasing and the 2026 affiliation with The Healthcare Council and ShareSource, which expanded WellLink’s association and group purchasing networks.
Founded in 1989 by Rob Falls, Falls & Co. expanded its services from public relations to include brand strategy, creative, digital, crisis communications, public affairs, advertising and media buying. Rob Falls now serves as senior global advisor to WellLink’s leadership and continues to counsel select Falls & Co. clients.
“I started Falls & Co. believing Cleveland could support an agency doing work as strong as any in the country, and our people and clients proved it,” said Rob Falls. “As our industry evolves, WellLink’s national network, commitment to growth and focus on technology make it the right partner for Falls & Co.’s next chapter.”
Falls & Co.’s core business remains serving B2B, B2C and nonprofit clients in energy, manufacturing, home and building products, consumer products, education and healthcare. The agency continues to operate under its own name, led by President and COO Tom Bernot, with an ongoing commitment to the client relationships and quality of service that have defined its success.
“Clients choose Falls & Co. because we’re a modern growth partner, pairing strategic thinking and analytics with creative work that delivers results,” said Bernot. “Being part of WellLink strengthens our ability to be that partner for them, and I’m proud to lead the agency forward.”
While continuing to serve its established clients and pursue new business, Falls & Co. will contribute its marketing and communications expertise to WellLink’s broader initiatives, leveraging the organization’s national network, relationships and resources to expand its own reach and capabilities.
The acquisition closed on Oct. 16, 2026. Falls & Co. will continue to work from the agency’s offices in Cleveland’s Terminal Tower.
About WellLink
Founded in 1914 as the nation’s first regional hospital association, WellLink is a national network that connects, supports and strengthens partners across the healthcare continuum. Through an integrated model that brings together membership, purchasing and innovation, WellLink helps members succeed in a rapidly evolving landscape. With the addition of The Healthcare Council, WellLink Health Alliance represents more than 800 facilities nationally, with WellLink Group Purchasing extending that reach to more than 33,000 member locations. Through its divisions, WellLink Health Alliance, WellLink Group Purchasing, WellLink Innovations, and Falls & Co., WellLink advances policy leadership, strengthens purchasing power and curates innovative solutions that help organizations operate smarter, grow stronger and better serve their communities. Learn more at www.welllinkcommunity.com.
About Falls & Co.
Falls & Co. is a full-service marketing and communications agency based in Cleveland. Founded in 1989, the agency provides brand strategy, public relations, creative, digital, advertising and media buying, crisis communications and public affairs for B2B, B2C and nonprofit clients. Falls & Co. is part of WellLink. Learn more at fallsandco.com.
